Here’s something I discovered pretty early in my marketing career. ⠀ Most ads absolutely suck at getting clients. ⠀ Some ads are funny....

Quick question for you: who’s your ideal customer? ⠀ A lot of business owners answer that question with a variation of: ⠀ ‘Anyone with a...

“Heyyyyyy, what’s new with you!?” ⠀ Pretty common way to greet someone when you haven’t seen them for a while. ⠀ Notice that we don’t...