The Guaranteed Way To Make Your Marketing Pay
- byrmarketinguk
- Dec 21, 2024
- 3 min read
Well done, you’ve taken the leap of faith and started getting your hands dirty with your marketing.
Now what? You can’t just sit and wish new clients into existence. They’re out there waiting to give you their money, all you have to do is bring them in.
We do this by implementing a “Lead Magnet.” An all-powerful unlimited source of quality leads.
What exactly is a lead magnet?
It's exactly how it sounds. A magnet to attract potential clients (leads) to your business.
Don’t worry, it’s not some giant super magnet that’ll cost you the price of a small island. Providing you do the thinking yourself, it won’t cost you a thing.
So how does it work?
You give your audience something valuable for free. Something that’ll help them along the path to solving their problem.
Could be a guide, cheat sheet, recipe, workout plan, the list goes on. You know your industry better than I do, so you can decide the best one for yourself.
When I say free, there’s a small trade. To gain access, they give you their contact details. Most commonly their email address.The idea is to show them you’re the cat's pyjamas, the man with the plan. Show them this, and they’ll create reasons to buy from you.
Wait, Do I Really Need This?
The simple answer is yes. It’s critical.
Unless of course, you’d sooner be sending 50 cold emails per day for the next decade.
Once you set it up properly, it can be an insane source of leads for a long time. Some, you might have to go back and forth with to get them to buy. However, there will definitely be a ton who are ready to take the leap and buy now. They’re just looking for the expert… that means you.
=How Do I Make This Pay?=
Admittedly, lead magnets take a bit of time to set up, depending on what you’re putting together, so obviously you want to make it pay.
It’s not always an instant payment, which tends to put a lot of business owners off. However, the returns will be a lot higher than say, a single ad left running for weeks.
Think about how much a single client is worth, one converting lead can earn you thousands of pounds. And because you got their email you can follow up again, and again, and again, until they’re ready to buy.
You know what else is cool about this?
You can use it to fill your “client pipeline.” In other words, you’ll have new clients at the drop of a hat. Better still, these leads are really cheap.
You can forget paying lead generation sites £25+ per lead.
For a good lead magnet, you’ll be looking between £1 - £2 per lead. That’s over a 10X saving on every lead.
So if you’re a fan of having new clients begging to give you their money, a lead magnet is the perfect thing for you.
Talk soon,
Josh
BYR Marketing
P.S. Want to see how I would make a lead magnet for your business that can generate thousands of pounds worth of income? Get in touch today and I’ll happily show you in detail on a call.
No cost. No obligation.
If you like how we operate and you’d like to work with us, I’ll go through the next steps. If not, no worries. At least you’ll have gained some valuable insight on how to make an awesome Lead Magnet.
Don’t worry, I won’t hard close you, or pressure you. And I definitely won’t use any annoying sales tactics.
That’s not the way we do things around here.
Sound good? Fill out this form and let’s move on this: https://www.byrmarketinguk.com/contact-form
P.P.S. This will work for any business in any industry in any country. GUARANTEED.
