Want To Make Your Ads Pay? Stop Making These 4 Crippling Mistakes When Writing Your Headlines.

Headlines are often the first and last thing most people see when looking at ads. 

Why?

Because most of them are so boring we get put to sleep instantly. We don’t even get to the actual ads themselves.

In the next few minutes. I’ll show you the 4 most common mistakes I see when helping businesses improve their headlines so you can avoid making them. Letting you jump miles ahead of your competition.

Let’s do this.

Do You Really Understand Headlines?

Even though headlines are the lifeblood of your ads most people put so little effort into them they might as well not bother to put one there at all.

No matter how much I try, I can’t understand the reasons behind this. For the most part, I put it down to lack of understanding.

That ends here.

Lets go over the 4 most common mistakes writers, business owners and even marketers make when creating their headlines.

How Not To Create An awesome Headline

Number 1 is a doozy, I’m seeing this more and more as the weeks go by and it’s driving me nuts.

Drum roll, please…

1# Misleading your audience. 

This one speaks for itself, let’s indulge anyway. I’m seeing examples of this daily on social media, chances are you might be too.

There’s a video circulating of a QR code stuck to a lamppost pretty much saying “Scan me to see pictures of my ex cheating.” 

People then scan it and it takes them to a store selling jewelry, dog toys, or something else completely random.

Point is, this is a complete disconnect from the ad. For starters this can have a negative effect on your reputation. The bait and switch is one of the best ways to send your business under.

It’s like taking your car to the mechanic and when you get there you find out he’s trying to sell you broadband.

There’s also the obvious, if people have come for pictures that’s what they want. Not some e-com store selling stuff they’re not even remotely interested in.

How do we fix this?

Couldn’t be simpler… just don’t do it. Everything needs to be relevant to each other. Any hint of a disconnect and it’s game over, sale lost, chance blown.

2# Using too much jargon.

Picture yourself back in school, your teacher standing there rambling on about the reproductive process of a plant, using words you never even knew existed. 

What's your response? “YAWN.”

And just like that, your attention is lost in the ether.

It’s exactly the same when you're coming up with a headline. No one wants to decipher the matrix to understand what your ad is about, especially when they most likely have a severe case of TikTok brain.

If they don’t get it at first glance, guess what? They’re gone.

Best way to fix this one:

Write your headlines in a way that a 12-year-old would understand. No big words, no frills, no trying to sound clever. It gets you nowhere.

It’s that simple. 

3# Being bland and uninspiring.

Let’s say for argument's sake you're selling a course on becoming a master salesman.

Would you really be drawn to it if the headline read:

 “Do You Want To Be A Good Salesman?”

That’s so appealing I almost fell asleep writing it. I bet my right foot you would be more drawn to:

“How A Fool Stunt Made Me A Star Salesman.”

It’s got more zing to it, more aura. Even if you just wanted to see what it was about, there’s already a one thousand percent higher chance of you buying than if you just scrolled past.

Another simple fix: 

Add some flare to your headlines. Don’t make them over the top but just think, “Would I be drawn to this?” Remember NO JARGON!

#4 Over-promising and under-delivering.

A client showed me their new ad yesterday. It was a video sales letter. The hook (headline) for the video was “Don’t make these 3 mistakes that most car owners make.”

It’s a decent headline, however, for the whole video, these mistakes were never mentioned.

You can’t promise your audience something and never give it to them. 

Do this and I guarantee they’ll never be back, no matter how big your company gets.

Fixing this is easy:

Just give them what they want. 

If your content is titled “ 5 ways to build more muscle.” then that’s what you give them. Don’t make a video and not mention them at all.

Follow this guidance and you’ll have an awesome marketing superpower that 99.79% of writers don’t.

Talk soon.

Josh De-ville

BYR Marketing 

 P.S. Want to have a fresh pair of eyes take a look at your marketing to squeeze every last penny of profit from your ads? Do this:

Get in touch with us today and I’ll happily take a look at your current ads, put together a list of potential improvements / tweaks and go through them with you in detail on a call.

No cost. No obligation.

Like what you see and decide you want to work with us, I’ll go through exactly how that works. Maybe not? No worries, at least you’ll have come away with some valuable data on how you can improve your marketing.

Don’t worry, there’s no pressure, no hard closing, and definitely no annoying sales tactics.

That’s not the way we do things around here.

Sound good? Fill in this form and let’s get this show on the road. https://www.byrmarketinguk.com/contact-form