This Crucial Factor Can Make Or Break Your Success

Alright, this one’s a little different. 

This needs your undivided attention to understand fully. It has the power to make or break your business.

In the next few minutes, I’ll explain exactly what this is and how to use it to massively increase your success as a business.

Let’s get to the good stuff.

=Don’t Be An Eeyore=

I was at the new gym that had opened up in my city the other day. The place was pretty great.

Everything was shiny and new, as you’d expect.

I walked through the door to be greeted by a woman. Don’t get me wrong, she was very pretty but she had the personality of Eeyore from Winnie the Pooh. 

You know this poor guy -

I don’t need to tell you why this is a bad thing.

There are sooo many businesses out there that are only concerned with the product they are selling.

Nothing else.

You might be thinking “But Josh, why is that a bad thing, it’s what makes us money?”

That’s not entirely true.

Let me explain.

=The Business Lie=

If you look up how to succeed in business, I guarantee the most common answer you’ll find is…

You need the “perfect” product. 

Yeah, in an ideal world, it makes sense.

Problem is, in the pursuit of that “perfect” product, we lose sight of everything else that makes a successful business.

The main thing I’m talking about here is reputation.

=Does Reputation Really Matter?=

Reputation is absolutely vital when it comes to business.

Imagine you participate in a competition, similar to The Apprentice. 

Let’s say your mission is to sell umbrellas. You get a big box of umbrellas and you’re supposed to sell them for the highest possible price in the shortest amount of time.

You are in team 1. You have 3 teammates. 1 girl, 2 guys. This is your team.

You’re competing against team 2. Team 2 has Donald Trump, a domesticated T-Rex, Lewis Hamilton, and Albert Einstein. 

You will lose.

Not because of their wealth or business knowledge but because these people are well known. They have a reputation.

Back to the example I gave earlier, the reason the girl on the desk stood out to me was because she was completely ruining this gym’s reputation, by the way she was acting.

Not just her alone though, all of the staff were the same.

I know of at least 10 people who aren't going back, which can snowball into more and more people through word of mouth.

Not good.

=So How Do I Control My Reputation?= 

Even though reputation is extremely important, it’s actually really easy to control.

I’ll give you another example.

A young lad was going around my street handing out business cards for his car cleaning business. 

I decided to give him a shot.

He came and washed my car, did a great job. He also gave it a free polish which he usually charges extra for.

This is a great example of reputation control. 

Don’t take this the wrong way, I’m not telling you to throw money at your clients and bankrupt yourself. 

But doing that little bit extra for your clients makes a massive difference.

It can make customers come back for more.

Chances are they will get you more business in the way of referrals.

Before you know it you're the go-to guy in your field.

The best way to build your reputation is to show competence. 

The goal, especially in the beginning, is to become the big fish in a small pond.

Be the person who people know can get things done.

Then you can branch out from there.

REMEMBER - Be known for the right reasons, don't be like Eeyore.

Then when you’ve got more money than you know what to do with because of your great reputation, you can start to help others.

This could be giving to charity.

Again, another great way to boost your reputation and you’ll feel great for doing it. 

It’s a win-win.

Even something as simple as apologizing to an unhappy customer and refunding their money can do absolute wonders.

=Whats Next?=

Want to see how we can help your business? 

Click the button below, fill out the form and we’ll be in touch within 48 hours to see how we can help your business achieve more results.

Talk soon.

Josh De-ville.

BYR Marketing.

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